/* ===================================================================
   TruAim Marketing — Denver paid ads consulting
   Dark / charcoal + crimson, bold condensed uppercase
   =================================================================== */
:root{
  --bg:#0b0c0f;
  --bg-2:#121419;
  --bg-3:#191c23;
  --panel:#15171d;
  --ink:#f5f6f8;
  --soft:#c6cad2;
  --muted:#8b909b;
  --red:#e23b3b;
  --red-2:#ff5a4d;
  --red-dark:#b3221f;
  --line:rgba(255,255,255,.10);
  --line-2:rgba(255,255,255,.06);
  --ff-display:'Anton',Impact,'Arial Narrow Bold',sans-serif;
  --ff-head:'Oswald',sans-serif;
  --ff-body:'Inter',system-ui,sans-serif;
  --maxw:1180px;
  --r:14px;
  --glow:0 0 0 1px rgba(226,59,59,.4), 0 12px 40px rgba(226,59,59,.25);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;scroll-padding-top:84px;background:#0b0c0f}
body{
  font-family:var(--ff-body);
  background:transparent;
  color:var(--ink);
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
.container{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 24px}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}

/* ---------- type ---------- */
h1,h2,h3{font-family:var(--ff-head);font-weight:700;line-height:1.05;letter-spacing:.01em}
.display{font-family:var(--ff-display);font-weight:400;letter-spacing:.02em;text-transform:uppercase;line-height:.98}
.eyebrow{
  font-family:var(--ff-head);font-weight:600;text-transform:uppercase;
  letter-spacing:.28em;font-size:.74rem;color:var(--red-2);margin-bottom:14px;
}
.eyebrow.dim{color:var(--muted)}
.section{padding:96px 0}
.section-head{max-width:720px;margin-bottom:54px}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center}
.section-head h2{font-family:var(--ff-display);font-weight:400;text-transform:uppercase;font-size:clamp(2rem,5vw,3.4rem);letter-spacing:.01em}
.section-head p{color:var(--soft);font-size:1.05rem;margin-top:16px}
.accent{color:var(--red)}
.tline{color:var(--red);}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:9px;
  font-family:var(--ff-head);font-weight:600;text-transform:uppercase;letter-spacing:.08em;
  font-size:.86rem;padding:15px 28px;border-radius:8px;cursor:pointer;border:1px solid transparent;
  transition:transform .18s ease,box-shadow .25s ease,background .2s ease,color .2s ease;
}
.btn-primary{background:var(--red);color:#fff;box-shadow:0 10px 30px rgba(226,59,59,.32)}
.btn-primary:hover{background:var(--red-2);transform:translateY(-2px);box-shadow:0 14px 38px rgba(226,59,59,.45)}
.btn-ghost{background:transparent;color:var(--ink);border-color:rgba(255,255,255,.25)}
.btn-ghost:hover{border-color:var(--red);color:var(--red-2);transform:translateY(-2px)}
.btn-dark{background:#fff;color:#0b0c0f}
.btn-dark:hover{transform:translateY(-2px)}
.btn-lg{padding:18px 36px;font-size:.95rem}

/* ---------- nav ---------- */
.nav{position:fixed;top:0;left:0;right:0;z-index:100;transition:background .3s,box-shadow .3s,padding .3s;padding:18px 0}
.nav.scrolled{background:rgba(11,12,15,.86);backdrop-filter:blur(12px);box-shadow:0 1px 0 var(--line);padding:12px 0}
.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:20px}
.brand{display:flex;align-items:center;gap:11px;font-family:var(--ff-display);text-transform:uppercase;font-size:1.45rem;letter-spacing:.04em}
.brand .logo{height:38px;width:38px;border-radius:50%;object-fit:cover}
.brand b{font-weight:400}
.brand .x{color:var(--red)}
.nav-links{list-style:none;display:flex;align-items:center;gap:30px}
.nav-links a{font-family:var(--ff-head);font-weight:500;text-transform:uppercase;letter-spacing:.06em;font-size:.84rem;color:var(--soft);transition:color .2s}
.nav-links a:hover{color:#fff}
.nav-links a.btn{color:#fff}
.nav-links a.btn:hover{color:#fff}
.nav-toggle{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:6px}
.nav-toggle span{width:26px;height:2px;background:#fff;transition:.3s}

/* ---------- hero ---------- */
.hero{position:relative;padding:170px 0 90px;overflow:hidden}
.hero::before{
  content:"";position:absolute;inset:0;z-index:0;
  background:
    radial-gradient(900px 500px at 78% 8%, rgba(226,59,59,.20), transparent 60%),
    radial-gradient(700px 600px at 10% 100%, rgba(226,59,59,.10), transparent 55%),
    linear-gradient(180deg,#0b0c0f 0%, #101218 100%);
}
.hero::after{
  content:"";position:absolute;inset:0;z-index:0;opacity:.5;
  background-image:linear-gradient(var(--line-2) 1px,transparent 1px),linear-gradient(90deg,var(--line-2) 1px,transparent 1px);
  background-size:54px 54px;
  -webkit-mask-image:radial-gradient(circle at 70% 30%,#000,transparent 72%);
          mask-image:radial-gradient(circle at 70% 30%,#000,transparent 72%);
}
.hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:1.25fr .9fr;gap:54px;align-items:center}
.hero-badge{
  display:inline-flex;align-items:center;gap:9px;font-family:var(--ff-head);font-weight:500;
  text-transform:uppercase;letter-spacing:.14em;font-size:.72rem;color:var(--soft);
  border:1px solid var(--line);border-radius:50px;padding:8px 16px;margin-bottom:26px;background:rgba(255,255,255,.03)
}
.hero-badge .pin{color:var(--red-2)}
.hero h1{font-family:var(--ff-display);font-weight:400;text-transform:uppercase;font-size:clamp(2.9rem,7vw,5.6rem);letter-spacing:.005em}
.hero h1 .accent{color:var(--red);text-shadow:0 0 38px rgba(226,59,59,.55)}
.hero .lead{color:var(--soft);font-size:1.16rem;max-width:560px;margin:22px 0 32px}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap}
.hero-sub{margin-top:30px;display:flex;align-items:center;gap:14px;color:var(--muted);font-size:.84rem}
.hero-sub b{color:#fff}
/* hero visual */
.hero-visual{position:relative;display:flex;justify-content:center;align-items:center}
.target-ring{position:absolute;border:1px solid rgba(226,59,59,.25);border-radius:50%}
.tr1{width:430px;height:430px}
.tr2{width:320px;height:320px;border-color:rgba(226,59,59,.4)}
.tr3{width:210px;height:210px;border-color:rgba(226,59,59,.6)}
.hero-logo{position:relative;width:200px;height:200px;border-radius:50%;object-fit:cover;box-shadow:0 0 60px rgba(226,59,59,.35);z-index:2}
.hero-float{position:absolute;z-index:3;background:rgba(20,22,28,.92);border:1px solid var(--line);border-radius:12px;padding:12px 16px;backdrop-filter:blur(8px);box-shadow:0 12px 30px rgba(0,0,0,.45)}
.hero-float .k{font-family:var(--ff-display);color:var(--red-2);font-size:1.5rem;line-height:1}
.hero-float .v{font-size:.72rem;color:var(--soft);text-transform:uppercase;letter-spacing:.08em;margin-top:2px}
.hf1{top:4%;left:-3%}
.hf2{bottom:6%;right:-5%}
.hf3{top:4%;right:-5%}
.hf4{bottom:6%;left:-3%}

/* ---------- trust stats bar ---------- */
.trust{background:rgba(18,20,25,.88);border-top:1px solid var(--line-2);border-bottom:1px solid var(--line-2)}
.trust-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:20px;padding:46px 0}
.tstat{text-align:center;border-right:1px solid var(--line-2)}
.tstat:last-child{border-right:0}
.tstat .num{font-family:var(--ff-display);font-size:clamp(1.7rem,3.2vw,2.6rem);color:#fff;line-height:1}
.tstat .num .accent{color:var(--red)}
.tstat .lbl{color:var(--muted);font-size:.82rem;text-transform:uppercase;letter-spacing:.1em;margin-top:8px}

/* ---------- generic panels ---------- */
.bg-2{background:rgba(18,20,25,.88)}
.bg-grad{background:linear-gradient(180deg,rgba(11,12,15,.84),rgba(18,20,25,.86))}

/* ---------- services ---------- */
.svc-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.svc{background:var(--panel);border:1px solid var(--line-2);border-radius:var(--r);padding:30px 26px;position:relative;transition:transform .25s,border-color .25s,box-shadow .25s}
.svc:hover{transform:translateY(-6px);border-color:rgba(226,59,59,.5);box-shadow:0 18px 40px rgba(0,0,0,.4)}
.svc .step{font-family:var(--ff-display);font-size:2.4rem;color:var(--red);line-height:1;text-shadow:0 0 18px rgba(226,59,59,.45)}
.svc h3{font-size:1.18rem;text-transform:uppercase;letter-spacing:.04em;margin:10px 0 12px}
.svc p{color:var(--soft);font-size:.95rem}
.svc ul{list-style:none;margin-top:14px;display:flex;flex-direction:column;gap:8px}
.svc li{position:relative;padding-left:20px;color:var(--soft);font-size:.9rem}
.svc li::before{content:"";position:absolute;left:0;top:9px;width:7px;height:7px;background:var(--red);border-radius:50%}

/* ---------- process (4 D's) ---------- */
.proc-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;counter-reset:d}
.proc{padding:30px 26px;border-left:1px solid var(--line-2);position:relative}
.proc:first-child{border-left:0}
.proc .d{font-family:var(--ff-display);font-size:1rem;color:var(--red-2);letter-spacing:.18em;text-transform:uppercase;margin-bottom:8px}
.proc h3{font-family:var(--ff-display);font-weight:400;text-transform:uppercase;font-size:1.7rem;margin-bottom:10px}
.proc p{color:var(--soft);font-size:.93rem}

/* ---------- results / case cards ---------- */
.results-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.rcard{background:var(--panel);border:1px solid var(--line-2);border-radius:var(--r);overflow:hidden;display:flex;flex-direction:column;transition:transform .25s,box-shadow .25s,border-color .25s}
.rcard:hover{transform:translateY(-6px);border-color:rgba(226,59,59,.4);box-shadow:0 22px 46px rgba(0,0,0,.5)}
.rcard .top{display:flex;align-items:center;gap:16px;padding:24px 26px 0}
.rcard .logo-wrap{width:74px;height:74px;border-radius:12px;background:#fff;display:flex;align-items:center;justify-content:center;padding:10px;flex:none}
.rcard .logo-wrap.dark{background:#0b1f4e}
.rcard .logo-wrap img{max-height:100%;max-width:100%;object-fit:contain}
.rcard .tag{font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.1em;font-size:.7rem;color:var(--red-2)}
.rcard h3{font-size:1.4rem;text-transform:uppercase;letter-spacing:.02em;margin-top:2px}
.rcard .body{padding:18px 26px 26px;display:flex;flex-direction:column;gap:16px;flex:1}
.rcard p{color:var(--soft);font-size:.95rem}
.metrics{display:flex;gap:14px;flex-wrap:wrap;margin-top:auto}
.metric{background:var(--bg-3);border:1px solid var(--line-2);border-radius:10px;padding:12px 16px;flex:1;min-width:120px}
.metric .m{font-family:var(--ff-display);font-size:1.7rem;color:#fff;line-height:1}
.metric .m .accent{color:var(--red)}
.metric .l{font-size:.72rem;color:var(--muted);text-transform:uppercase;letter-spacing:.08em;margin-top:5px}
.rcard .links{display:flex;gap:18px;flex-wrap:wrap}
.rcard .links a{font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.06em;font-size:.78rem;color:var(--red-2)}
.rcard .links a:hover{color:#fff}
.rcard.wide{grid-column:1/-1}
.rcard.wide .inner{display:grid;grid-template-columns:1fr 1.3fr;gap:0}
@media(max-width:760px){.rcard.wide .inner{grid-template-columns:1fr}}
.rcard.wide .feat-side{background:linear-gradient(135deg,#15171d,#1c1f26);padding:30px;display:flex;flex-direction:column;justify-content:center;gap:14px;border-right:1px solid var(--line-2)}
.feat-side .logo-wrap{width:90px;height:90px}

/* ---------- why hire ---------- */
.why-grid{display:grid;grid-template-columns:1.05fr 1fr;gap:48px;align-items:center}
.why-list{list-style:none;display:flex;flex-direction:column;gap:20px;margin-top:8px}
.why-list li{display:flex;gap:16px}
.why-list .ic{flex:none;width:44px;height:44px;border-radius:10px;background:rgba(226,59,59,.12);border:1px solid rgba(226,59,59,.3);display:flex;align-items:center;justify-content:center;color:var(--red-2);font-family:var(--ff-display);font-size:1.2rem}
.why-list h4{font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.04em;font-size:1.02rem;margin-bottom:3px}
.why-list p{color:var(--soft);font-size:.93rem}
.why-card{background:var(--panel);border:1px solid var(--line-2);border-radius:var(--r);padding:34px}
.why-card h3{font-family:var(--ff-display);font-weight:400;text-transform:uppercase;font-size:1.7rem;margin-bottom:16px}
.compare{display:flex;flex-direction:column;gap:0}
.compare .row{display:grid;grid-template-columns:1fr auto auto;gap:12px;padding:13px 0;border-bottom:1px solid var(--line-2);align-items:center;font-size:.9rem}
.compare .row.head{color:var(--muted);text-transform:uppercase;letter-spacing:.08em;font-size:.72rem;font-family:var(--ff-head)}
.compare .yes{color:var(--red-2);font-weight:700}
.compare .no{color:var(--muted)}
.compare .col{text-align:center;width:78px}

/* ---------- pricing ---------- */
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
.price{background:var(--panel);border:1px solid var(--line-2);border-radius:var(--r);padding:34px 28px;display:flex;flex-direction:column;position:relative;transition:transform .25s,box-shadow .25s}
.price.feat{border-color:var(--red);box-shadow:var(--glow);transform:scale(1.03)}
.price.feat:hover{transform:scale(1.03) translateY(-4px)}
.price:hover{transform:translateY(-4px)}
.price .ribbon{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--red);color:#fff;font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.1em;font-size:.68rem;padding:6px 16px;border-radius:50px}
.price .pname{font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.06em;font-size:1.05rem;color:var(--soft)}
.price .amt{font-family:var(--ff-display);font-size:3rem;color:#fff;line-height:1;margin:14px 0 2px}
.price .amt .per{font-family:var(--ff-body);font-size:.9rem;color:var(--muted);letter-spacing:0;text-transform:none}
.price .tag{font-size:.86rem;color:var(--muted);min-height:38px}
.price ul{list-style:none;display:flex;flex-direction:column;gap:11px;margin:22px 0 26px;flex:1}
.price li{position:relative;padding-left:26px;color:var(--soft);font-size:.92rem}
.price li::before{content:"✓";position:absolute;left:0;top:0;color:var(--red-2);font-weight:700}
.price li.off{color:var(--muted)}
.price li.off::before{content:"–";color:var(--muted)}
.price .btn{width:100%;justify-content:center}
.price-note{text-align:center;color:var(--muted);font-size:.9rem;margin-top:28px}

/* ---------- testimonials ---------- */
.quote-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.quote{background:var(--panel);border:1px solid var(--line-2);border-radius:var(--r);padding:28px;position:relative}
.quote .mark{font-family:var(--ff-display);color:rgba(226,59,59,.4);font-size:3rem;line-height:.7;display:block;margin-bottom:8px}
.quote p{color:var(--soft);font-size:.95rem}
.quote .who{display:flex;align-items:center;gap:13px;margin-top:20px}
.quote .avatar{width:42px;height:42px;border-radius:50%;background:linear-gradient(135deg,var(--red),var(--red-dark));display:flex;align-items:center;justify-content:center;font-family:var(--ff-head);font-weight:600;font-size:.85rem;color:#fff;flex:none}
.quote .who strong{display:block;font-size:.92rem}
.quote .who small{color:var(--muted);font-size:.78rem}
.feat-quote{grid-column:1/-1;text-align:center;padding:44px}
.feat-quote p{font-size:1.35rem;color:#fff;max-width:780px;margin:0 auto;font-family:var(--ff-head);font-weight:300;line-height:1.45}

/* ---------- marquee ---------- */
.logos-strip{padding:50px 0;background:rgba(18,20,25,.9);border-top:1px solid var(--line-2);border-bottom:1px solid var(--line-2);overflow:hidden}
.logos-strip .lab{text-align:center;font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.18em;font-size:.74rem;color:var(--muted);margin-bottom:28px}
.marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-track{display:flex;align-items:center;gap:56px;width:max-content;animation:marquee 42s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.brand-chip{flex:none;height:46px;display:flex;align-items:center}
.brand-chip img{max-height:46px;width:auto;object-fit:contain;filter:grayscale(1) brightness(0) invert(1);opacity:.55;transition:opacity .2s}
.brand-chip img:hover{opacity:1}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ---------- about ---------- */
.about-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:48px;align-items:center}
.about-photo{position:relative}
.about-photo img{border-radius:var(--r);width:100%;aspect-ratio:1/1;object-fit:cover;object-position:center 20%;border:1px solid var(--line)}
.about-photo .pin{position:absolute;bottom:16px;left:16px;background:var(--red);color:#fff;font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.08em;font-size:.74rem;padding:7px 14px;border-radius:8px}
.about-body h2{font-family:var(--ff-display);font-weight:400;text-transform:uppercase;font-size:clamp(1.9rem,4vw,2.8rem)}
.about-body p{color:var(--soft);margin-top:16px}
.sig{margin-top:22px;font-family:var(--ff-display);text-transform:uppercase;color:#fff;font-size:1.3rem}
.sig small{display:block;font-family:var(--ff-body);text-transform:none;color:var(--muted);font-size:.82rem;letter-spacing:0;margin-top:2px}

/* ---------- CTA / contact ---------- */
.cta{position:relative;overflow:hidden;background:linear-gradient(135deg,rgba(20,22,27,.9),rgba(11,12,15,.92))}
.cta::before{content:"";position:absolute;inset:0;background:radial-gradient(700px 400px at 50% 0%,rgba(226,59,59,.22),transparent 60%)}
.cta-inner{position:relative;z-index:1;text-align:center;max-width:760px;margin:0 auto}
.cta h2{font-family:var(--ff-display);font-weight:400;text-transform:uppercase;font-size:clamp(2.2rem,6vw,4rem)}
.cta p{color:var(--soft);font-size:1.12rem;margin:18px 0 32px}
.cta-btns{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.contact-meta{display:flex;gap:30px;justify-content:center;flex-wrap:wrap;margin-top:34px;color:var(--soft);font-size:.95rem}
.contact-meta a{display:inline-flex;align-items:center;gap:9px}
.contact-meta a:hover{color:var(--red-2)}
.contact-meta .ic{color:var(--red-2)}

/* ---------- footer ---------- */
.footer{background:#08090b;border-top:1px solid var(--line-2);padding:34px 0}
.footer-inner{display:flex;align-items:center;justify-content:space-between;gap:18px;flex-wrap:wrap}
.footer .brand{font-size:1.2rem}
.footer small{color:var(--muted);font-size:.82rem}
.footer-social{display:flex;gap:12px}
.footer-social a{width:36px;height:36px;border-radius:8px;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;color:var(--soft);font-family:var(--ff-head);font-size:.85rem;transition:.2s}
.footer-social a:hover{border-color:var(--red);color:var(--red-2)}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}

/* ---------- responsive ---------- */
@media(max-width:980px){
  .hero-grid{grid-template-columns:1fr;gap:48px}
  .hero-visual{order:-1;min-height:300px}
  .svc-grid,.proc-grid{grid-template-columns:repeat(2,1fr)}
  .proc{border-left:0;border-top:1px solid var(--line-2)}
  .proc:first-child{border-top:0}
  .quote-grid{grid-template-columns:repeat(2,1fr)}
  .why-grid{grid-template-columns:1fr;gap:34px}
  .price.feat{transform:none}
  .price.feat:hover{transform:translateY(-4px)}
}
@media(max-width:760px){
  .nav-links{
    position:fixed;top:0;right:-100%;height:100vh;width:74%;max-width:320px;
    background:#0b0c0f;flex-direction:column;align-items:flex-start;justify-content:center;
    padding:40px;gap:22px;transition:right .3s ease;box-shadow:-20px 0 50px rgba(0,0,0,.6);border-left:1px solid var(--line)
  }
  .nav-links.open{right:0}
  .nav-toggle{display:flex;z-index:101}
  .trust-grid{grid-template-columns:repeat(2,1fr);gap:30px 16px}
  .tstat:nth-child(2){border-right:0}
  .results-grid,.price-grid,.quote-grid,.about-grid{grid-template-columns:1fr}
  .section{padding:70px 0}
  .feat-quote p{font-size:1.1rem}
  .hf3,.hf4{display:none}
}
@media(max-width:460px){
  .svc-grid,.proc-grid{grid-template-columns:1fr}
  .trust-grid{grid-template-columns:1fr;gap:24px}
  .tstat{border-right:0;border-bottom:1px solid var(--line-2);padding-bottom:18px}
  .tstat:last-child{border-bottom:0}
  .hero-cta .btn,.cta-btns .btn{width:100%;justify-content:center}
}

/* ===================================================================
   BLOG — index + article
   =================================================================== */
.page-hero{position:relative;padding:150px 0 60px;overflow:hidden;border-bottom:1px solid var(--line-2)}
.page-hero::before{content:"";position:absolute;inset:0;background:radial-gradient(700px 360px at 72% 0%,rgba(226,59,59,.18),transparent 60%),linear-gradient(180deg,#0b0c0f,#101218)}
.page-hero .container{position:relative;z-index:1}
.page-hero h1{font-family:var(--ff-display);font-weight:400;text-transform:uppercase;font-size:clamp(2.4rem,6vw,4rem)}
.page-hero p{color:var(--soft);font-size:1.1rem;max-width:640px;margin-top:14px}

.posts-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.post-card{background:var(--panel);border:1px solid var(--line-2);border-radius:var(--r);overflow:hidden;display:flex;flex-direction:column;transition:transform .25s,border-color .25s,box-shadow .25s}
.post-card:hover{transform:translateY(-6px);border-color:rgba(226,59,59,.4);box-shadow:0 18px 40px rgba(0,0,0,.45)}
.post-card .ph{height:128px;background:linear-gradient(135deg,#1c1f26,#15171d);display:flex;align-items:center;justify-content:center;border-bottom:1px solid var(--line-2);position:relative}
.post-card .ph::after{content:"";position:absolute;width:120px;height:120px;border:1px solid rgba(226,59,59,.18);border-radius:50%}
.post-card .ph span{font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.14em;font-size:.78rem;color:var(--red-2);position:relative;z-index:1}
.post-card .pbody{padding:22px;display:flex;flex-direction:column;gap:10px;flex:1}
.post-card .meta{font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.08em;font-size:.7rem;color:var(--muted)}
.post-card h3{font-size:1.16rem;line-height:1.28;font-family:var(--ff-head);font-weight:600}
.post-card p{color:var(--soft);font-size:.92rem;flex:1}
.post-card .read{font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.06em;font-size:.76rem;color:var(--red-2)}
.post-card .read:hover{color:#fff}

.article-hero{padding:150px 0 42px;border-bottom:1px solid var(--line-2);background:linear-gradient(180deg,#0b0c0f,#101218)}
.article-hero h1{font-family:var(--ff-head);font-weight:600;text-transform:none;font-size:clamp(1.9rem,4.5vw,3rem);max-width:860px;line-height:1.12}
.article-hero .pmeta{color:var(--muted);font-size:.9rem;margin-top:16px}
.article-body{max-width:760px;margin:0 auto;padding:52px 24px 70px}
.article-body .back-link{font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.06em;font-size:.78rem;color:var(--red-2);display:inline-block;margin-bottom:30px}
.article-body .back-link:hover{color:#fff}
.article-body p{color:var(--soft);font-size:1.05rem;margin-bottom:20px}
.article-body h2{font-family:var(--ff-head);font-weight:600;text-transform:none;font-size:1.5rem;color:#fff;margin:38px 0 14px}
.article-body ul{margin:0 0 20px;padding-left:0;list-style:none;display:flex;flex-direction:column;gap:10px}
.article-body li{position:relative;padding-left:24px;color:var(--soft);font-size:1.02rem}
.article-body li::before{content:"";position:absolute;left:0;top:10px;width:7px;height:7px;background:var(--red);border-radius:50%}
.article-body blockquote{border-left:3px solid var(--red);padding:4px 0 4px 22px;margin:26px 0;color:#fff;font-family:var(--ff-head);font-weight:300;font-size:1.28rem;line-height:1.4}
.article-body strong{color:#fff}
.post-cta{background:var(--panel);border:1px solid var(--line-2);border-radius:var(--r);padding:32px;margin-top:44px;text-align:center}
.post-cta h3{font-family:var(--ff-display);font-weight:400;text-transform:uppercase;font-size:1.7rem;margin-bottom:8px}
.post-cta p{color:var(--soft);margin-bottom:18px}

@media(max-width:980px){.posts-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:760px){.posts-grid{grid-template-columns:1fr}}

/* ---------- account buildout ---------- */
.build-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.build-item{background:var(--panel);border:1px solid var(--line-2);border-radius:var(--r);padding:24px;display:flex;gap:14px;transition:transform .25s,border-color .25s,box-shadow .25s}
.build-item:hover{transform:translateY(-4px);border-color:rgba(226,59,59,.45);box-shadow:0 16px 36px rgba(0,0,0,.4)}
.build-item .chk{flex:none;width:36px;height:36px;border-radius:9px;background:rgba(226,59,59,.14);border:1px solid rgba(226,59,59,.4);display:flex;align-items:center;justify-content:center;color:var(--red-2);font-weight:700;font-family:var(--ff-head)}
.build-item h4{font-family:var(--ff-head);font-weight:600;text-transform:uppercase;letter-spacing:.03em;font-size:1.02rem;margin-bottom:5px}
.build-item p{color:var(--soft);font-size:.9rem;line-height:1.55}
.build-note{text-align:center;margin-top:30px;color:var(--soft);font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.06em;font-size:.95rem}
.build-note .accent{color:var(--red-2)}
@media(max-width:920px){.build-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:600px){.build-grid{grid-template-columns:1fr}}

/* ---------- channels ---------- */
.channels-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.channel{position:relative;background:var(--panel);border:1px solid var(--line-2);border-radius:var(--r);padding:32px 26px;text-align:center;transition:transform .25s,border-color .25s,box-shadow .25s}
.channel:hover{transform:translateY(-6px);border-color:rgba(226,59,59,.5);box-shadow:0 18px 40px rgba(0,0,0,.45)}
.channel .ic{width:60px;height:60px;margin:0 auto 16px;border-radius:15px;display:flex;align-items:center;justify-content:center;background:rgba(255,255,255,.04);border:1px solid var(--line)}
.channel:hover .ic{border-color:rgba(226,59,59,.5);background:rgba(226,59,59,.1)}
.channel .ic svg{width:30px;height:30px;fill:#fff}
.channel h3{font-family:var(--ff-display);font-weight:400;text-transform:uppercase;font-size:1.5rem;letter-spacing:.02em}
.channel .sub{color:var(--muted);font-size:.74rem;text-transform:uppercase;letter-spacing:.1em;margin-top:2px}
.channel p{color:var(--soft);font-size:.92rem;margin-top:12px}
.channel .fmt{margin-top:14px;font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.08em;font-size:.7rem;color:var(--red-2)}
.channels-note{display:flex;justify-content:center;margin-top:30px}
.channels-note span{display:inline-flex;align-items:center;gap:10px;border:1px solid rgba(226,59,59,.4);background:rgba(226,59,59,.08);border-radius:50px;padding:11px 22px;font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.08em;font-size:.82rem;color:#fff}
.channels-note b{color:var(--red-2)}
@media(max-width:760px){.channels-grid{grid-template-columns:1fr}}

/* ---------- hero target animation ---------- */
.hero-visual{perspective:800px}
.tr1{animation:pulseRing 4.5s ease-in-out infinite}
.tr2{animation:pulseRing 4.5s ease-in-out infinite .6s}
.tr3{animation:pulseRing 4.5s ease-in-out infinite 1.2s}
/* rotating dashed ring */
.tr-dash{width:372px;height:372px;border:2px dashed rgba(226,59,59,.45);border-radius:50%;animation:spin 24s linear infinite}
.hero-logo{animation:bob 6s ease-in-out infinite}

/* floating stat cards drift around the target */
.hf1{animation:floatA 5.5s ease-in-out infinite}
.hf2{animation:floatB 6.5s ease-in-out infinite .4s}
.hf3{animation:floatB 6s ease-in-out infinite .8s}
.hf4{animation:floatA 7s ease-in-out infinite 1.1s}

/* arrow darts on each card, pointed at the bullseye */
.hero-float .dart{display:inline-block;color:var(--red-2);font-size:.7em;margin-right:7px;transform-origin:center;filter:drop-shadow(0 0 4px rgba(226,59,59,.6))}
.hf1 .dart{transform:rotate(45deg)}
.hf2 .dart{transform:rotate(225deg)}
.hf3 .dart{transform:rotate(135deg)}
.hf4 .dart{transform:rotate(315deg)}

/* arrows that streak into the target */
.shot{position:absolute;top:50%;left:50%;width:74px;height:2px;margin:-1px 0 0 -37px;border-radius:2px;
  background:linear-gradient(90deg,transparent,var(--red-2));z-index:1;opacity:0;transform-origin:center;
  animation:shotFly 3.9s cubic-bezier(.4,0,.2,1) infinite}
.shot::after{content:"";position:absolute;right:-2px;top:-3px;width:0;height:0;
  border-left:9px solid var(--red-2);border-top:4px solid transparent;border-bottom:4px solid transparent;
  filter:drop-shadow(0 0 5px rgba(226,59,59,.7))}
.s1{--fx:-160px;--fy:-150px;--fr:45deg;animation-delay:0s}
.s2{--fx:175px;--fy:-55px;--fr:198deg;animation-delay:1.3s}
.s3{--fx:-150px;--fy:155px;--fr:-45deg;animation-delay:2.6s}

@keyframes pulseRing{0%,100%{opacity:.55}50%{opacity:1}}
@keyframes spin{to{transform:rotate(360deg)}}
@keyframes bob{0%,100%{transform:translateY(0)}50%{transform:translateY(-10px)}}
@keyframes floatA{0%,100%{transform:translateY(0)}50%{transform:translateY(-13px)}}
@keyframes floatB{0%,100%{transform:translate(0,0)}50%{transform:translate(9px,12px)}}
@keyframes shotFly{
  0%{opacity:0;transform:translate(var(--fx),var(--fy)) rotate(var(--fr)) scaleX(.4)}
  14%{opacity:1}
  52%{opacity:1;transform:translate(0,0) rotate(var(--fr)) scaleX(1)}
  66%{opacity:0;transform:translate(0,0) rotate(var(--fr)) scaleX(1)}
  100%{opacity:0}
}
@media(prefers-reduced-motion:reduce){
  .tr1,.tr2,.tr3,.tr-dash,.hero-logo,.hf1,.hf2,.hf3,.hf4,.shot{animation:none}
  .shot{display:none}
}

/* ---------- pricing: strike + management band ---------- */
.price .amt .was{display:inline-block;font-family:var(--ff-body);font-weight:500;text-decoration:line-through;color:var(--muted);font-size:.42em;letter-spacing:0;margin-right:9px;vertical-align:middle}
.price-save{display:inline-block;margin:2px 0 2px;font-family:var(--ff-head);text-transform:uppercase;letter-spacing:.08em;font-size:.7rem;color:var(--red-2)}
.price-mgmt{margin-top:26px;background:var(--panel);border:1px solid rgba(226,59,59,.45);border-radius:var(--r);padding:30px 34px;display:flex;align-items:center;justify-content:space-between;gap:26px;flex-wrap:wrap;box-shadow:var(--glow)}
.price-mgmt .eyebrow{margin-bottom:8px}
.price-mgmt h3{font-family:var(--ff-display);font-weight:400;text-transform:uppercase;font-size:2.1rem;line-height:1;color:#fff}
.price-mgmt h3 span{font-family:var(--ff-body);font-size:.9rem;color:var(--muted);text-transform:none;letter-spacing:0;font-weight:400}
.price-mgmt p{color:var(--soft);font-size:.95rem;margin-top:10px;max-width:600px}
.price-mgmt .btn{flex:none}
@media(max-width:600px){.price-mgmt{flex-direction:column;align-items:flex-start}.price-mgmt .btn{width:100%;justify-content:center}}

/* ---------- scroll-to-target background ---------- */
#scrollfx{position:fixed;inset:0;z-index:-1;overflow:hidden;pointer-events:none;
  background:radial-gradient(900px 700px at 50% 38%,rgba(226,59,59,.06),transparent 60%),linear-gradient(180deg,#0b0c0f,#0e1016 55%,#0b0c0f)}
.fx-grid{position:absolute;inset:0;opacity:.5;
  background-image:linear-gradient(rgba(255,255,255,.025) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.025) 1px,transparent 1px);
  background-size:60px 60px;-webkit-mask-image:radial-gradient(circle at 50% 40%,#000,transparent 75%);mask-image:radial-gradient(circle at 50% 40%,#000,transparent 75%)}
.fx-target{position:absolute;left:50%;top:40%}
.fx-target span{position:absolute;left:0;top:0;border:1px solid rgba(226,59,59,.20);border-radius:50%;transform:translate(-50%,-50%);animation:pulseRing 5s ease-in-out infinite}
.fx-target span:nth-child(1){width:80px;height:80px}
.fx-target span:nth-child(2){width:170px;height:170px;animation-delay:.6s;border-color:rgba(226,59,59,.14)}
.fx-target span:nth-child(3){width:300px;height:300px;animation-delay:1.2s;border-color:rgba(226,59,59,.09)}
.fx-target .bull{width:14px;height:14px;background:var(--red);border-radius:50%;box-shadow:0 0 18px rgba(226,59,59,.8);border:0}
.fx-arrow{position:absolute;left:0;top:0;width:48px;height:2px;border-radius:2px;opacity:0;will-change:transform,opacity;
  background:linear-gradient(90deg,transparent,rgba(226,59,59,.6));transform-origin:left center}
.fx-arrow::after{content:"";position:absolute;right:-1px;top:-2.5px;width:0;height:0;
  border-left:7px solid rgba(226,59,59,.65);border-top:3px solid transparent;border-bottom:3px solid transparent}
@media(prefers-reduced-motion:reduce){.fx-arrow{display:none}.fx-target span{animation:none}}